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Impact of Green Practices on Behavioral Intentions of Tourists: A Study in Sri Lankan Hotels

Authors:

W. M. T. K. Weerasekara ,

Adamjee Lukmanjee Exports (Pvt) Ltd., LK
About W. M. T. K.
Department of International Marketing
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J. A. S. C. Jayasinghe

University of Colombo, LK
About J. A. S. C.
Department of Marketing
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Abstract

At present, tourists are more concerned about the environment than in the past, and it has become a trend across the world. The hotel industry already understands these environmentally-friendly trends and, therefore, is implementing green practices in hotels worldwide. In Sri Lanka, more hotels are engaging in green practices, but there is no systematic study deone to understand whether it is really beneficial for the hotels relative to the additional cost that has to be incurred in converting the hotels to be green. The major objective of this study is to address this gap. Therefore, this study aimed at investigating the impact of green practices on the behavioral intentions of tourists. This study is a positivistic research that used a survey method to collect the data based on a convenient sample of tourists who had visited and stayed in green hotels. The data were analyzed using a structural equation model. The finding of the research shows that the green practices of hotels have a significant influence on the behavioral   intentions of tourists. Further, the research measured the magnitude of different indicators that contribute to the green practice construct. The
How to Cite: Weerasekara, W.M.T.K. and Jayasinghe, J.A.S.C., 2020. Impact of Green Practices on Behavioral Intentions of Tourists: A Study in Sri Lankan Hotels. Sri Lanka Journal of Advanced Social Studies, 10(1), pp.1–23. DOI: http://doi.org/10.4038/sljass.v10i1.7155
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Published on 30 Jun 2020.
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